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Dynamics 365 Licensining Guide July 2024

Microsoft Dynamics 365 is a comprehensive suite of intelligent business applications designed to help manage customer relationships, streamline operations, and enhance decision-making through integrated AI capabilities. If you are choosing a CRM solution, it’s essential to understand the licensing options available for Dynamics 365 to maximise its potential within your organisation.
This guide provides a detailed overview of the various licensing options available for Dynamics 365 in 2024, focusing on key applications such as Sales, Customer Service, Marketing, and Customer Insights. By the end of this guide, you will have a clear understanding of which licences best suit your business needs, ensuring you can leverage the full power of Dynamics 365 to achieve your strategic goals.

Overview of Dynamics 365 Licensing

Microsoft Dynamics 365 offers a flexible and comprehensive licensing model for various business needs. Understanding this model is key to selecting the right combination of licences for your organisation. Dynamics 365 applications are licensed by subscription per User, Device, or Tenant. Each of these licences provides different levels of access and functionality tailored to specific business roles and requirements.

User Licences

User licences grant a named user full or limited access to specific products. The most common types of user licences are:
  • Full-access user licences provide access to the full, feature-rich functionality of one or more Dynamics 365 applications. Full-access user licences come in two main forms:
  • Base licence is the initial licence purchased for a user, providing comprehensive access to a primary application. Every full-access user must have a base licence, which is typically the highest priced.
  • Attach licence for users who already have a base licence. Attach licences are more cost-effective and allow access to additional applications without the need to purchase another base licence. It is important to note that the attached licences do not include additional platform entitlements; they utilise the entitlements of the base licence.
  • Additional user licences are designed for users who need limited access, such as viewing data or performing light tasks. Examples include:
  • Team Members licence provides basic access across multiple Dynamics 365 applications, allowing users to perform tasks such as time or expense entry and access to essential data and reports.
  • Operations – Activity licence for users requiring more capabilities than the Team Members licence but not the full functionality of a full-access user licence. This licence is ideal for users who need to perform more complex tasks but do not need the full range of features available in a full-access licence.
  • Human Resources Self Service licence provides access to employee and manager self-serve capabilities such as absence, vacation entry, or benefits look-up.

Device Licences

Device licences allow multiple users to access Dynamics 365 applications via a shared device. This is particularly useful in environments where devices are shared among many users, such as in retail or field service scenarios. There are two types of device licences:
  • Full-access device licences provide full functionality for shared devices. They are commonly used in scenarios where any number of users need to access the Dynamics 365 application through the licensed device, such as a warehouse computer.
  • Additional device licences offer limited access to shared devices and are suitable for tasks such as data entry, report viewing, or other light tasks. Examples include:
  • Operations – Device licences provide limited access to a subset of capabilities in Finance, Supply Chain Management, Commerce, and Project Operations.
  • Business Central Device licences offer limited access to a subset of capabilities in Business Central.

Tenant Licences

Tenant licences provide access to certain Dynamics 365 applications and resources at the organisational level rather than being tied to individual users or devices. These licences include:
  • Full-access tenant licences are the primary licensing mechanism for certain products, such as Dynamics 365 Customer Insights and Dynamics 365 Electronic Invoicing, which are only licensed per tenant.
  • Capacity licences provide additional resources for applications subject to capacity limits, such as data storage or transaction volume. Capacity licences are pooled across a single tenant and can be purchased as needed to support the required product capacities.
By combining these licensing options, organisations can tailor their Dynamics 365 setup to match their specific needs, ensuring both flexibility and cost-efficiency.

Dynamics 365 Sales Licensing

Dynamics 365 Sales is designed to empower sales teams with the tools they need to manage customer relationships, streamline sales processes, and close deals faster. The licensing for Dynamics 365 Sales is structured to offer flexibility and scalability, allowing organisations to choose the most suitable options for their needs.
Note:
  • Customers using Professional cannot combine Sales Premium, Enterprise, or Sales Insights within the same environment instance.
  • Each of the Sales application options is licensed per user. Sales Enterprise may also be licensed per device.

Sales Professional

The Sales Professional licence is designed for organisations with less complex sales processes, providing essential sales force automation (SFA) capabilities. This licence includes functionalities such as:
  • Managing customer relationships
  • Handling opportunities and leads
  • Tracking sales performance and activities
Sales Professional users are entitled to use the Sales Professional application exclusively and are not permitted to access the Sales Hub application.

Sales Enterprise

The Sales Enterprise licence extends beyond basic sales automation to address more complex sales processes. In addition to the functionalities offered in the Sales Professional licence, Sales Enterprise includes:
  • Customisation and Extensibility: Users can customise business processes, forms, tables, and views, as well as extend out-of-the-box reports, charts, and dashboards.
  • Embedded Intelligence: Features like email engagement, assistant cards, and auto-capture of Outlook activity.
  • Manual Forecasting: Tools to forecast sales manually.
  • Copilot in Dynamics 365 Sales: Provides AI-driven insights and recommendations to enhance sales productivity.
Sales Enterprise also includes selected Sales Premium features such as Conversation Intelligence, Sales Accelerator, and Lead & Opportunity Scoring with certain limitations. For instance, Sales Accelerator is limited to 1,500 records connected to a sequence per environment per month.

Sales Premium

Sales Premium builds on the capabilities of Sales Enterprise by adding prebuilt and embedded business insights that facilitate faster decision-making. Licensed per user, Sales Premium includes:
Full Sales Insights Automation and AI: Features such as predictive scoring, pipeline intelligence, predictive forecasting, notes analysis, relationship analytics, and connection insights.
Unlimited Conversation Intelligence: Real-time analysis during calls, automated action notifications, and meeting summaries.
Sales Accelerator: Provides full access without limitations in the Sales Enterprise licence.
Sales Premium users can also access the complete Copilot for Sales experience, enhancing their ability to manage and prioritise their work.

Microsoft Relationship Sales (MRS)

The Microsoft Relationship Sales licence combines Sales Enterprise with LinkedIn Sales Navigator Advanced Plus. This licence is intended to help sales professionals build and manage relationships effectively. Key components include:
  • Sales Enterprise: Full capabilities of the Sales Enterprise licence.
  • LinkedIn Sales Navigator Advanced Plus: Tools to harness the power of LinkedIn for relationship selling.
MRS is licensed per user, and all components are limited to use within Dynamics 365 Sales environments.

Team Member Licence

The Dynamics 365 Sales Team Member licence is designed for users who need basic access to sales-related functionalities and data within the Dynamics 365 ecosystem. This licence type is ideal for individuals who support various lines of business but do not require full access to all sales features. Key aspects of the Team Member licence include:
  • Read Access: users can read all Dynamics 365 application data, including customer records and sales opportunities.
  • Limited Write Access: users can update their own personal information, manage activities such as time or expense entries, and edit contacts and accounts with limited scope.
  • Basic Interactions: users can interact with Dynamics 365 data by creating, updating, and deleting activities, notes, and personal views.
  • Collaborate on Sales Activities: support sales processes by managing tasks and activities related to sales, such as scheduling follow-ups and logging interactions.

Use Rights

Dynamics 365 Sales licences come with specific use rights based on the type of licence:
  • Team Members: Basic access to essential Dynamics 365 functionalities.
  • Sales Professional: Access to Dynamics 365 for Outlook, Dynamics 365 Mobile Client Application, Microsoft Dynamics 365 for iPad & Windows, and the Web application.
  • Sales Enterprise and Premium: Additional capabilities include customising business processes, defining and configuring workflows, and managing queues.
By understanding the different licensing options and their respective features, organisations can choose the right combination of Dynamics 365 Sales licences to meet their specific needs. This ensures that sales teams are equipped with the tools necessary to drive sales performance and achieve business goals.

Dynamics 365 Customer Service Licensing

Dynamics 365 Customer Service is designed to empower organisations to manage customer relationships effectively. This licence is available in three editions: Professional, Enterprise, and Premium, each offering varying levels of capabilities to meet different business needs.

Customer Service Professional

The Professional edition provides the essential tools for customer service agents. It includes access to a self-service customer website and a knowledge base for end customers. This edition is suitable for less complex scenarios requiring streamlined capabilities to support customers and service teams.

Customer Service Enterprise

The Enterprise edition builds on the Professional edition by adding advanced functionalities. Key features include:
  • Unified Routing: Provides intelligent and automated routing and assignment capabilities based on agent availability, capacity, or specialisation. This edition contains 50 record routes per user per month.
  • Customer Service Insights: Integrated analytics and AI capabilities help understand support engagements and emerging trends. This feature includes topic clustering to group-related cases, aiding in faster resolution.
  • Device Licensing: Allows the use of Customer Service Enterprise on devices, granting the same rights as user licences but restricted to the licensed device.

Customer Service Premium

The Premium edition offers a comprehensive solution that integrates Customer Service Enterprise with Contact Centre capabilities (Digital + Voice). Powered by generative AI, this edition includes:
  • Copilot-First Contact Centre: An integrated solution for handling customer interactions across digital and voice channels. This includes all seeded capacity entitlements for both Customer Service Enterprise and Contact Centre applications.

Contact Centre Add-ons

Customer Service Enterprise licensed users can purchase additional Contact Centre add-ons:
  • Digital Add-on: Provides engagement across digital messaging and chat channels, including 50 record routes per tenant per month.
  • Voice Add-on: Offers native voice capabilities with 2,000 Intelligent Voicebot (IVR) minutes and 6,000 Call Intelligence minutes per tenant per month.

Use Rights

Different editions of Dynamics 365 Customer Service come with specific use rights:
  • Team Members: Basic access to essential Dynamics 365 functionalities.
  • Professional: Enhanced capabilities, including Dynamics 365 Mobile Client Application and Web application access.
  • Enterprise and Premium: Advanced features such as customising business processes, managing queues, and creating and updating custom reports.

Dynamics 365 Customer Insights Licensing (formerly Dynamics 365 Marketing)

Dynamics 365 Customer Insights enables organisations to unify customer data, derive insights, and drive personalised engagement at scale. The licensing options for Dynamics 365 Customer Insights are designed to provide flexibility and scalability, allowing businesses to choose the most appropriate licences for their data needs.

License types

Customer Insights is licensed per tenant and includes rights to two separate applications:
  1. Dynamics 365 Customer Insights - Journeys (formerly Dynamics 365 Marketing): This application allows users to create and execute personalised customer journeys across multiple channels, including emails, SMS, push notifications, and more.
  2. Dynamics 365 Customer Insights - Data (formerly Dynamics 365 Customer Insights): This application unifies and enriches customer data with the customer data platform (CDP) to gain deep insights into customer behaviour, preferences, and interactions.
The Customer Insights licence includes rights to install both Customer Insights - Journeys and Customer Insights - Data applications in an unlimited number of production or sandbox environments. The base licence includes the following capacities:
  • 10,000 Interacted People for engagement via the Customer Insights - Journeys app.
  • 100,000 Unified People for profile unification via the Customer Insights - Data app.
  • 2,000 Customer Voice responses per tenant per month.
  • Default Dataverse capacity entitlements.

Customer Insights Capacities

Capacities for Customer Insights are based on Interacted People and Unified People:
  • Interacted People: Refers to any Dataverse table (such as a contact, lead, account, or an insights profile) interacted with via an inbound or outbound channel (e.g., email, SMS, form submission) within twelve months. A person is no longer counted towards the quota if not contacted within the past twelve months. The tenant is entitled to monthly interactions of up to 10 times the interacted people quota limit.
  • Unified People: Refers to a uniquely identified individual created by collecting defined data source sets from multiple systems. Unknown profiles created by the system using cookies are not counted towards the Unified People meter.
Additional capacity for both applications can be purchased independently based on the intended use. Buying add-on capacity does not increase the allotment of segments and KPIs or allow data to be scheduled for refreshes.

Attach Licences for Customer Insights

Customer Insights attach licence pricing is available for organisations with at least 10 or more licences of one of the following Dynamics 365 applications: Customer Service Professional, Customer Service Enterprise, Sales Professional, Sales Enterprise, Sales Premium, Field Service, Finance, Supply Chain Management, or Commerce. Attach licences include the same default capacity entitlements as the base licence.
Note: Phone numbers and messaging services are not included in Dynamics 365 Customer Insights. Text messaging from within the app requires a separate provider subscription (e.g., Microsoft ACS or other third-party systems SMS providers) integrated with Journeys to send the messages.
By understanding the different licensing options and their respective features, organisations can choose the right combination of Dynamics 365 Customer Insights licences to meet their specific needs. This ensures that data teams are equipped with the tools necessary to drive personalised engagement and derive valuable insights from customer data.

Conclusion

Navigating the licensing options for Dynamics 365 can be complex, but having a trusted partner to guide you through this process is essential for maximising the potential of these powerful business applications within your organisation. This guide has provided an overview of the various licensing options available in 2024, focusing on key applications such as Sales, Customer Service, Marketing, and Customer Insights.
Summary of Key Points
  • Dynamics 365 Sales: Offers flexible licensing options, including Professional, Enterprise, Premium, and Sales Insights, tailored to meet different sales team needs.
  • Dynamics 365 Customer Service: Provides Professional, Enterprise, and Premium licences to cater to varying levels of customer service complexity.
  • Dynamics 365 Customer Insights: Enables deep customer data unification and analysis with licences for Journeys and Data applications.
By understanding these licensing options and additional considerations, organisations can tailor their Dynamics 365 setup to their specific needs, ensuring both flexibility and cost-efficiency. Proper licensing not only ensures compliance with Microsoft’s policies but also empowers teams with the right tools to drive business success.

Additional Resources

This document provides an overview of Dynamics 365 licences but is not a legally binding licensing rights document. It does not supersede or replace any legal documentation covering use rights. For detailed information on licence acquisition, product-specific terms, and conditions governing the use of Microsoft products in volume licensing programs, please review the complete Product Terms and Licensing Terms.
For a comprehensive list of product features and capabilities, refer to the Dynamics 365 documentation on Microsoft Learn.
Please note that this article does not apply to Microsoft Dynamics on-premises solutions, the Microsoft Dynamics CRM Online service, or the Microsoft Dynamics AX online service. For these products, refer to the applicable licensing guides in Appendix I, which detail entitlements, use rights, and benefits derived from Dynamics 365 licences.
Suppose you need help determining the right technology solution for your organisation, including specific product or scenario licence requirements. In that case, you can always contact ARP Ideas for any help, as we are a Microsoft Partner with certified Microsoft experts in the team.

Empowering Insurance Companies with Dynamics 365 Solutions

Insurance, companies are constantly seeking innovative solutions to stay ahead of the curve and deliver exceptional customer experiences. Dynamics 365, a suite of intelligent business applications from Microsoft, has emerged as a game-changer in this sector. Let's explore how Dynamics 365 is empowering insurance companies and why ARP Ideas believes in its transformative potential.

Key Benefits of Dynamics 365 for Insurance Companies:

  1. Unified View of Data: Dynamics 365 consolidates data from various sources, providing a holistic view of customer interactions, claims, and policies.
  2. Enhanced Customer Engagement: With AI-driven insights, insurance companies can offer personalised policy recommendations and proactive customer service.
  3. Streamlined Operations: Automate routine tasks, from policy underwriting to claims processing, enhancing efficiency and reducing operational costs.
  4. Comprehensive Analytics: Leverage advanced analytics to forecast trends, assess risks, and make informed business decisions.
  5. Scalability: As insurance companies grow, Dynamics 365 can easily scale to meet increasing demands without compromising performance.
  6. Seamless Integration: Integrate with other tools and platforms, ensuring a cohesive and interconnected IT ecosystem.
  7. Robust Security: With built-in security features, ensure that sensitive data is protected against potential threats.

Data-Driven Decision Making

The insurance industry thrives on data. From assessing risks to determining policy premiums, data is the backbone of every decision. Dynamics 365 elevates this process by offering advanced analytics capabilities. It not only aggregates data from diverse sources but also provides actionable insights through AI-driven algorithms. This means that insurers can predict market trends, understand customer behavior, and even forecast potential claim scenarios. The result? More accurate policy pricing, better risk management, and a competitive edge in the market.

Enhanced Compliance and Governance

Compliance isn't just about adhering to regulations; it's about building trust. In an industry where trust is paramount, Dynamics 365 acts as a guardian. Its tools are designed to automatically align operations with industry regulations, ensuring that companies remain compliant without manual oversight. Moreover, its audit trails, real-time monitoring, and automated alerts mean that any deviation is immediately flagged, allowing for swift corrective action. This proactive approach not only reduces legal risks but also reinforces a company's reputation in the eyes of stakeholders.

Optimised Business Processes

Efficiency is the key to profitability, especially in a competitive sector like insurance. Dynamics 365 offers a suite of tools that streamline and automate core business processes. For instance, its AI-driven bots can handle routine customer queries, freeing up human agents to tackle more complex issues. Its automated workflows ensure that claims are processed swiftly, reducing turnaround times. Furthermore, its integration capabilities mean that disparate systems can communicate seamlessly, eliminating data silos and ensuring that every department operates from a unified data source.

Personalised Customer Experiences

Today's customers expect more than just insurance coverage; they seek experiences. Dynamics 365 recognises this shift. By harnessing its AI and machine learning capabilities, insurers can offer personalised policy recommendations based on a customer's profile, behavior, and preferences. Its customer relationship management (CRM) tools provide agents with a comprehensive view of each customer, allowing for tailored interactions. Whether it's sending timely policy renewal reminders or offering customised discounts, Dynamics 365 ensures that every customer feels valued and understood.

Future-Proofing the Insurance Sector

The only constant in the insurance industry is change. Be it evolving customer expectations, emerging risks, or regulatory shifts, insurers must be agile. Dynamics 365 is built for this agility. Its cloud-based architecture ensures that updates are deployed seamlessly, without disrupting operations. Its modular design means that new features can be added based on evolving needs. And its robust security protocols ensure that data remains protected, irrespective of emerging cyber threats.

In conclusion, Dynamics 365 is not just a software solution; it's a catalyst for transformation in the insurance sector. ARP Ideas, with its visionary approach and commitment to excellence, sees immense potential in Dynamics 365 and its ability to revolutionise the insurance landscape. As we progress through 2023, it's clear that the fusion of technology and strategic insight will shape the future of insurance, and ARP Ideas is poised to lead the way.

Empowering Startup Growth through Team Leasing

As startup businesses strive to innovate and disrupt markets, they often face challenges in scaling their teams efficiently. This is where the concept of team leasing comes into play. Team leasing offers startups a flexible approach to scaling their workforce, ensuring they have the right talent on board to drive growth.

Why Team Leasing is a Game-Changer for Startups

Startups operate in a unique ecosystem where rapid experimentation, iteration, and growth are essential. In such a dynamic environment, traditional hiring methods can be time-consuming and may not always yield the desired results. Team leasing, on the other hand, provides startups with immediate access to skilled professionals tailored to their specific needs. This approach allows startups to:

  1. Adapt to Changing Needs: As projects evolve, startups can easily scale their teams up or down, ensuring they always have the right number of experts on board.
  2. Access Specialised Skills: Startups can lease professionals with niche skills that are crucial for specific projects, without the long-term commitment of a full-time hire.
  3. Reduce Operational Costs: By leasing a team, startups can bypass the costs associated with recruitment, training, and benefits, focusing their resources on core business activities.

Team Leasing Solutions from ARP Ideas

We understand the unique challenges faced by startups. Our IT outsourcing services are designed to provide startups with the flexibility they need to grow. By partnering with us, startups can lease dedicated teams of IT professionals who are well-versed in the latest technologies and methodologies.

The Future of Team Leasing

The startup landscape is ever-evolving, and as businesses continue to seek efficient ways to scale, team leasing is poised to play an even more significant role. With the benefits of cost savings, flexibility, and access to specialised skills, team leasing is set to become a staple in the startup toolkit, propelling businesses towards unprecedented growth.

The Role of Culture and Communication in Team Leasing

One of the often-overlooked aspects of team leasing is the importance of culture and communication. When startups lease a team, they're not just acquiring skills; they're integrating a group of professionals into their existing ecosystem. This integration can be seamless when there's a cultural alignment.

  • Shared Vision: It's essential for the leased team to understand and align with the startup's mission, values, and objectives. This ensures that everyone is working towards the same goals.
  • Open Communication: Regular check-ins, feedback sessions, and open channels of communication ensure that the leased team is in sync with the startup's evolving needs. It also fosters a sense of belonging and unity, making the team more cohesive and productive.

Leveraging Team Leasing for Technological Advancement

In the tech-driven world of today, staying updated with the latest technological trends is crucial for startups. Team leasing can be a strategic move in this direction.

  • Access to Cutting-Edge Technologies: Leasing a team allows startups to tap into professionals skilled in the latest technologies, be it AI, machine learning, blockchain, or any other emerging field.
  • Rapid Prototyping and MVP Development: With a leased team, startups can quickly move from idea to prototype, testing their concepts in real-world scenarios. This rapid iteration can be a significant advantage in the competitive startup landscape.

In conclusion, team leasing offers startups a strategic advantage in a competitive market. By leveraging this approach, startups can ensure they have the right talent in place to navigate the challenges of growth and innovation. At ARP Ideas, we're committed to supporting startups on this journey, providing them with the tools and expertise they need to succeed.

 

The Power of Client Reviews in E-Commerce: Encouraging Feedback for Business Growth

In the bustling world of e-commerce, customer reviews play a pivotal role in shaping brand perception and driving sales. While negative experiences often prompt customers to leave feedback, positive experiences frequently go unnoticed. This imbalance can skew a brand's online reputation. However, by implementing strategic measures, businesses can encourage satisfied customers to share their positive experiences, leading to a more balanced and genuine reflection of the brand.

The Silent Majority: Why Most Satisfied Customers Don't Leave Reviews

It's a well-observed phenomenon in the e-commerce world: customers are often more motivated to leave a review when they've had a negative experience than when they're satisfied. This trend can skew the perception of a product or service, as the feedback landscape becomes dominated by a vocal minority.

However, this doesn't mean that the majority of customers are dissatisfied. In fact, many are quite pleased with their purchases but simply don't take the initiative to share their positive experiences. There could be various reasons for this silence: they might think their opinion won't matter, they might not know where or how to leave a review, or they simply might forget in the hustle and bustle of daily life.

For businesses, this presents a challenge. How can they motivate this silent majority to share their positive experiences and provide a more balanced view of their offerings? The answer lies in proactive engagement and making the review process as seamless as possible. By doing so, companies can tap into a reservoir of positive feedback, showcasing the true quality of their products and services.

The Role of Automation in Gathering Feedback

Automation can be a game-changer in this scenario. By setting up automated sequences that prompt customers to leave reviews post-purchase, businesses can increase the likelihood of capturing feedback from a broader spectrum of their customer base. This not only helps in getting a more balanced view of customer sentiment but also boosts the overall review count, enhancing the brand's credibility. In fact, ARP Ideas has successfully implemented such review automation, showcasing the tangible benefits of this approach.

Benefits of a Comprehensive Review System

  • Trust Building: Genuine reviews, both positive and negative, build trust. Prospective customers often rely on these reviews to make purchasing decisions.
  • SEO Advantages: Reviews can positively impact search engine rankings. Fresh content in the form of reviews can boost SEO efforts.
  • Valuable Insights: Feedback provides businesses with insights into what's working and what's not, guiding product development and improvement.

The Power of Authenticity in Customer Testimonials

In the realm of e-commerce, authenticity reigns supreme. While it's tempting to only highlight the most glowing reviews, there's immense value in showcasing a range of genuine customer testimonials. These testimonials, whether they're detailed stories or brief endorsements, offer a window into real-world experiences with your products or services. By presenting these authentic voices, businesses not only build trust but also create a more relatable brand image. Moreover, when potential customers see others vouching for your offerings, it can significantly influence their purchasing decisions. At ARP Ideas, we've seen firsthand how integrating genuine testimonials can uplift a brand's image and drive conversions.

Strategies to Encourage Customer Reviews besides Automation

Engaging customers to leave reviews requires a proactive approach. Here are some strategies businesses can employ to boost their review count:

  • Timely Reminders: Send automated emails or notifications requesting reviews shortly after a purchase. This is when the experience is fresh in the customer's mind.
  • Incentivize Feedback: Offer discounts, loyalty points, or other incentives to encourage customers to leave a review. This not only prompts feedback but also fosters customer loyalty.
  • Easy Review Process: Simplify the review process. The easier it is for a customer to leave a review, the more likely they are to do so. This could mean integrating a review system directly into your website or reducing the number of steps required to submit feedback.
  • Engage on Social Media: Use platforms like Instagram, Facebook, and Twitter to engage with your audience and encourage them to share their experiences. Social media can be a goldmine for testimonials and reviews.
  • Respond to Reviews: Whether positive or negative, always respond to reviews. Thanking customers for positive reviews or addressing concerns in negative reviews shows that you value customer feedback and are committed to improving.

Summary

In the e-commerce landscape, the importance of customer reviews cannot be overstated. However, a significant portion of satisfied customers often remain silent, leading to a skewed perception dominated by the few who voice negative experiences. By understanding the reasons behind this silence and implementing strategies like proactive engagement, seamless review processes, and leveraging automation, businesses can encourage more balanced feedback. As demonstrated by successful Trustpilot integration, automating the review collection process can significantly elevate a brand's reputation, ensuring that both positive and negative experiences are accurately represented.

If you're interested in enhancing your review process, contact us to learn more about our integration solutions.

How cloud transformation can support your startup’s growth

We are excited, that Startups Magazine published article by our CEO Ambroży Rybicki. Articke explores the critical importance of company culture in driving the success of startups. While many entrepreneurs and business leaders focus on external factors like product development, customer acquisition, and fundraising, they often overlook the internal environment that fuels their team's performance.

The article highlights several key strategies for creating a positive and productive company culture. First and foremost, Ambroży emphasizes the need for strong leadership and clear communication. Leaders must articulate a vision for the company that inspires and motivates their team, while also providing regular feedback and recognition to keep everyone on track.

Another critical element of a healthy company culture is a commitment to transparency and accountability. Leaders should be open and honest with their team members about the company's goals, challenges, and progress, and should foster a culture of constructive feedback and collaboration. This includes creating opportunities for employees to share their own ideas and perspectives, and encouraging cross-functional teams to work together to tackle complex problems.

Ambroży also stresses the importance of work-life balance and employee well-being. In order to maintain a productive and engaged workforce, leaders must prioritize their employees' physical, emotional, and mental health. This means providing resources and support for mental health and wellness, offering flexible schedules and remote work options, and creating a culture that values work-life balance and time off.

Finally, the article highlights the critical role of diversity and inclusion in building a successful company culture. By actively seeking out diverse perspectives and backgrounds, and creating a culture that celebrates differences and promotes equity and inclusion, leaders can create a team that is more innovative, creative, and resilient.

In conclusion, the article argues that company culture is not just a "nice to have" for startups, but a critical element of their success. By prioritizing leadership, communication, transparency, well-being, and diversity, entrepreneurs can create a workplace environment that fosters innovation, collaboration, and growth.